Insight Vacations is a travel tour brand which differentiates itself by teaching its customers fascinating insights and facts, appealing to the curiosity within every traveler. So, the purpose of this campaign was to create a travel trivia quiz game that would increase engagement from our customer base. The game focuses on a different destination each week, with trivia questions and social/blog assets focused around each destination.
I curated the campaign's weekly trivia questions, helped write the game UX copy, as well as producing the brand assets to accompany each week's theme, including 'insightful interviews' with travel experts, eDMs, and merchandising banners.
The campaign over-achieved on its goals of engaging our customer base. We found a surprising result in that it achieved far more merchandising success than anticipated, creating a large uptick in bookings and new leads.