I work as a staff writer simultaneously managing two blogs on travel and lifestyle: Real Word and Insightful Travel Magazine.
My responsibilities in this role utilise the the following skills:
- Ideation for blog articles
- Content planning & strategy
- Editing freelancers' work
- Sourcing and liaising with interview subjects
- Keeping stakeholders in the loop
- Managing several workloads and deadlines at once
- Using SEO best practices to optimise content
This has led to some pretty unique editorial content that has been a joy to write. It’s been an honour to interview Johannes Von Trapp, last living member of the Von Trapp family; Constance, founder of a sustainable vineyard in Switzerland; Adnan, a Turkish villager living in a cave house in Cappadocia, and more.
Social Media Blog Performance
My articles have delivered results when being reposted on our brands’ social media accounts. Here are some of those performance metrics for 2023:
2023’s highest link-clicked article, 6th highest impressions, and 2nd highest engagements.
2023’s second-highest link clicks and 2nd highest impressions.
3rd highest impressions.
2023’s highest engagements.
